Dear Rhoto V,
This is not the first time I’ve written you a letter of gratitude. I have been a user and advocate of your products since I first used them in 2006. I’m excited to say that recently, I have noticed an increase in the number of my peers using your eye-drops– those whom I introduced to Rhotos and those who discovered them independently.
In addition to allowing friends to sample my supply or Rhotos, each of the past two years, I have distributed your eye drops at the Burning Man festival as gifts. Because brand names are forbidden at this festival, I have painted the outside of the egg-shaped containers gold prompting many questions as to what I’m inviting people to put into their eyes. It provides me the perfect excuse to praise Rhotos and tell the story of how I fell in love with your product. Then, I hit them with my favorite marketing technique, which I would like to share with you.
To show the effectiveness of your drops, I invite first-time users to participate in the “Rhoto’s Challenge” and place a drop in just one of their eyes. In a matter of minutes, the difference becomes clear. One eye is white and wide open, while the other remains a puffy, dry, mess. As if feeling the difference weren’t enough, I take a picture and show them. To a T, everyone is sold.
I propose to you that the “Rhoto’s Challenge” would be an effective marketing campaign at music festivals and other outdoor events worldwide. Invite people to try your product, take their picture pointing to the relieved eye, and post it Facebook and tag them for their friends to see! It’s instant testimonial and reaches out to new audiences while building your presence in the ever-important social media world!
If you would like any more information about how I would envision the campaign please feel free to contact me. I love your product, and am doing everything possible to spread the good word about it!
Best wishes,
@babybirdit
babybirdit@gmail.com